Vaimo has developed a new Content Manager for merchants running their online stores on the Magento platform.
WHY DOES CONTENT MATTER FOR ONLINE RETAILERS?
These days, being able to tell a story through the content on your eCommerce store is a huge plus. Many brands are investing heavily in their content strategies by creating unique stories that distinguish them from competitors. This kind of attention to storytelling benefits marketing actions throughout the customer lifecycle. Merchants are able to acquire customers more easily, persuade them to convert and most of all, retain and build loyalty among them. Being able to change the content on your online store frequently and offer your visitors a compelling reason to return has really become vital in eCommerce content marketing.
THE BENEFITS OF THE NEW VAIMO CONTENT MANAGER
Vaimo Content Manager module allows you to easily manage your website content in the front-end of your actual site. Change structures, add CMS blocks & widgets, create product lists and see the result as soon as you want. Previewing is simple and changes can easily be undone - permanent changes are only made when you hit the Publish button.
EASY TO USE
CMS editor is always just one click away from anywhere in Admin Panel.
The Root Category in Admin Panel is the the start page of the site.
Product and Content pages are easily managed from the Category Tree.
Launch Edit mode from the selected category and edit the content.
"Vaimo Content Manager is a game changer for Vaimo and our clients. It's making it easy for us to give our clients both the best in class catalogue system as well as easy and powerful content management on the Magento platform," DAVID HOLENDER, CEO at Vaimo
CHANGE THE STRUCTURE OF ANY OF YOUR PAGES EASILY
Add, rearrange and resize CMS blocks and widgets.
Use drag & drop to reshuffle elements on the site.
EDIT CONTENT IN YOUR WEBSITE'S FRONTEND THEME
WYSIWYG + Drag & Drop view with the front-end theme loaded.
RESPONSIVE WEB DESIGN (RWD) OUT OF THE BOX- SUPPORT FOR MULTIPLE SCREENS
Full support for multiple screens and devices.
Preview & Publish mode allow you to preview any content before you publish on the live site.
THE CHALLENGES OF THE STANDARD MAGENTO CMS
Magento has always been known for its rich eCommerce feature set and scalability but recently Vaimo has taken a clear step into improving Magento's CMS capabilities as well. In the past, merchants who put a lot of emphasis on content, have struggled with the Magento Admin Panel. This is mainly because whilst Managing Catalogue in Magento is always one click away, Magento's Content pages have no natural 'Home' in the Admin Panel and the content is somewhat disconnected from the Category Management.
Editing CMS pages requires multiple interactions in different sections of the Admin Panel.
The Admin Panel theme is different from Magento front-end theme.
No drag and drop option.
Difficult to rearrange and resize content.
Lack of support for multiple screen sizes and devices.
Difficult to preview content before publishing.
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